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Investment

Thenumbers.

The case for Salford, in figures.

HomesPeoplePlacePermanence

The case

Buy where the cityis being built.

Salford has spent a decade turning a working district into a working city. Its population has grown faster than any other borough in Greater Manchester. House prices have doubled in ten years, and there is over £5 billion of regeneration under way within a mile of Duncan Street. Supply has not kept up with any of it.

Pergola Residence is priced for investors and specified for the people who will rent from them. Eighty-five apartments, a 999-year lease, and a location that works for both.

The tenants

Who rents here.And why they keep coming.

Price growth is the symptom. The cause is demand, and in Salford it arrives from four directions, all of them getting bigger.

After Manchester, Salford is the youngest city in the North West, median age 34. Between the last two censuses the share of households renting privately climbed from 18.8% to 26.8%, and the number of 25- to 34-year-olds grew by 12,700. The typical Pergola Residence tenant sits somewhere in that group: a working adult in their late twenties or thirties who rents by choice and wants to live near work.

Supply has not kept pace. The average home in Greater Manchester let in 25 days during 2025. Every scheme in the pipeline adds demand before it adds housing, because the offices, campuses and studios open first.

  • 26.8%

    Salford households renting privately, 2021

    ONS Census 2021, up from 18.8% in 2011

  • 34

    Median age, Salford

    ONS Census 2021

  • 12,700

    More residents aged 25–34 than a decade before

    ONS Census 2021

  • 25

    Average days to let, Greater Manchester, 2025

    Market reporting

  • Office workers, twelve minutes away

    2,400

    civil servants at HMRC's New Bailey hub

    New Bailey and Spinningfields sit across a footbridge from one another. HMRC has 2,400 staff at Three New Bailey; BT holds Four New Bailey on a 20-year lease; TLT and BDO fill the Eden building. Manchester city centre is forecast to add 65,000 jobs by 2040. Pergola Residence is the walk-to-work option on the Salford side, without city-centre rent.

  • Students who graduate and stay

    26,000

    students at the University of Salford, a 12-minute walk

    The University of Salford has around 26,000 students, nearly 5,000 of them international, and is rebuilding its campus as the £2.5bn Crescent innovation district. Greater Manchester has over 100,000 students in total and holds on to more than half of its graduates. Those graduates rent before they buy. Pergola Residence is a first flat, not a student let.

  • Media and technology at the Quays

    250+

    creative, digital and technology businesses at MediaCity

    BBC, ITV, dock10, Kellogg's and The Hut Group anchor a community of 7,000 who live, work and study at MediaCity, twelve minutes by bike from Duncan Street. TalkTalk has 1,600 staff at Soapworks and Bupa's customer hub is next door. Phase two will double the site.

  • Health, the city's biggest employer

    20,000

    staff across the Northern Care Alliance

    Salford Royal is one of the North's major teaching hospitals, and the Northern Care Alliance employs around 20,000 people across its sites. Shift workers rent close to work, renew, and pay on time. Salford Royal is a short bus ride up the A6.

Four employer bases, one young and mobile renting population, and a council target of 40,000 new jobs by 2040. Against all that, eighty-five apartments is not a lot to fill.

The market

Salford,by the figures.

  • 15.4%

    Salford population growth, 2011–2021

    ONS Census 2021

  • 99.9%

    House price growth, ten years to 2025

    HM Land Registry

  • £1,162 pcm

    Average private rent, Salford

    ONS, April 2026

  • 4.5%

    Rental growth, year to April 2026

    ONS

  • £1,078 pcm

    Average rent, two-bed flat

    Market reporting

  • £5bn+

    Regeneration within a mile

    Regent Park, Crescent, Middlewood Locks, Salford Central

Rental values

What the apartmentsare expected to let for.

These are the estimated rental values from the accommodation schedule, given as a monthly range for each apartment type. Full appraisals go out with the investor pack.

One bedroom apartment390–503 sq ft
From £227,950
£1,150–£1,375 pcm
Two bedroom apartment700–726 sq ft
From £327,950
£1,450–£1,650 pcm
Three bedroom apartment1,017 sq ft
From £450,950
£1,950–£2,000 pcm

The terms

How the purchaseworks.

Tenure
999-year lease
Service charge
Estimated at £3.00 per sq ft per annum
Reservation fee
To be confirmed
Exchange
To be confirmed
Stage payments
To be confirmed
Completion balance
To be confirmed
Ground rent
To be confirmed
Lettings management
To be confirmed

Prices, sizes, rental values, yields and completion dates are estimates, subject to contract and liable to change. Nothing on this site constitutes financial advice.

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